For a single business
Loyalty & Rewards
Reward exploration, reviews and referrals to turn visitors into repeat advocates.
Explore Single Business LoyaltyFor Tourism Operators & Regions
Turn visitors into
your marketing team.
Reward every visit, every post, every review and every referral. Build an audience that keeps exploring and sharing your destination.
The Problem
You're paying OTAs and ads for strangers,
while past visitors sit idle.
Every season you pay OTAs, aggregators and paid social to introduce you to people who've never been. Meanwhile the visitors who already loved the place — the ones who'd send their friends tomorrow if you asked — are doing nothing for you at all.
Rented attention
Ad spend buys a visit. Stop paying and the traffic disappears, along with the customer.
Your advocates are invisible
Someone brings four friends a month and you have no idea who they are.
Content costs you money
You pay a photographer and an agency for pictures your customers would happily take for free.
You don't own the relationship
The platforms hold the data. You rent access to your own audience.
The Idea
What if the marketing
came from them?
A review from a real customer outperforms an ad. A photo from someone who was actually there outperforms a shoot. A friend's recommendation outperforms both. None of that is new — what's new is a system that asks for it, rewards it, tracks it and proves it worked.
Advertising rents attention. Participation builds an asset that compounds every month.
VisitReviewReferCreateShareReturn
Built for Tourism Operators & Regions
Everything you need to
turn participation into loyalty.
Spend is one action. Loop rewards all of them — plus the tools shaped around how this industry attracts, engages and retains its audience.
Interactive Trail Maps
Help visitors discover stops, experiences and participating businesses in one journey.
Itineraries & Routes
Curate themed routes that make it easy to explore more of the destination.
Digital Passports
Turn multiple visits into a collectable journey with progress and completion rewards.
QR Checkpoints
Make place-based participation simple at attractions, venues and trail stops.
Badges & Challenges
Use milestones and seasonal challenges to encourage deeper exploration.
Local Rewards
Give visitors relevant reasons to continue to the next participating operator.
Visitor Content
Reward authentic photos and stories that market the destination naturally.
Visitor Referrals
Track and recognise visitors who inspire friends to plan their own trip.
Visitor Profiles
Build first-party profiles from interests, routes and participation.
Seasonal Campaigns
Shift attention toward quieter seasons, areas or experiences.
Operator Coordination
Bring local businesses into shared campaigns while preserving their identity.
Destination Reporting
Show participation, route completion and operator engagement across the region.
Reviews
Trusted reviews on the platforms you're judged on, earned rather than begged for.
Verified spend
Receipt-scanning turns a redemption into a transaction you can actually measure.
Four Compounding Outputs
Every action returns
something you keep.
A content library you own
Rights-approved photos, reels and reviews arriving every week, from people who were actually there.
Customers who bring customers
Referral built into the mechanic, so growth stops depending entirely on ad spend.
More visits, bigger baskets
Members come back more often and spend more when they do.
First-party data
Who your customers are, where they came from, what they want and what they spent. Yours, exportable, not rented back to you.
How It Works
Live in minutes.
No app, no hardware.
From first scan to measurable participation, Loop removes the usual friction.
1
Set your rewards
Choose what earns and what it's worth. Visits, reviews, referrals, content, spend — your rules.
2
Customers join in seconds
A QR code at the counter or a link in an email. No download, no POS integration, no hardware.
3
They earn by participating
Every visit, post, review and referral is recorded, credited and attributed.
4
You see all of it
Who came, what they did, what they spent and what they made — in one dashboard, exportable.
Network Effects
Run it alone,
or run it together.
Loop works for a single operator on day one. It also connects operators across a region into a shared network where visitors earn in one place and redeem in another.
Every business added makes it more valuable
More places to earn and redeem means more reason to take part, for everyone already in it.
Costs get shared
Rewards and marketing pooled across a network cost a fraction of what they'd cost alone.
Cross-visitation becomes visible
Customers already move between local businesses. For the first time you can see it, measure it and reward it.
The Loop Platform
Two Products: One Mission
Choose the right product for one business, or connect multiple businesses through one shared loyalty network.
For groups & organisations
Coalition Loyalty
Connect operators across a destination with shared routes, rewards and visitor insights.
Explore Coalition LoyaltyChoose one business, or connect an entire network.
What Participation Produces
Per member, per quarter.
~8 in 10
Active every 30 days
~1 in 4
Arrive via referral
~1 in 4
Create content each quarter
Industry research
+11%
Revenue lift from a 1-point rise in review score, with no drop in volume
Cornell — Anderson~10×
Conversion for visitor UGC versus brand-made content; 83% trust it more than ads
Emplifi+16%
Lifetime value, plus 37% retention for referred customers versus non-referred
Journal of Marketing / HBR
+12–18%
Spend for active loyalty members versus non-members; about 39% more per basket
Industry benchmarks
Top-row figures are observed rates from live Loop deployment. Rates, not projections — results vary with reward design and category.
Traditional Loyalty vs Loop
Points for purchases was never going to builda marketing team.
How participation changes what loyalty produces for your business.
Traditional loyalty
Loop
Rewards
Spending only
Visits, reviews, referrals, content and spend
Customer content
None
Photos, reels and reviews, every week
Referral growth
Rare
Built into the mechanic
First-party data
Minimal
Who they are, where from, what they want
Opens when
They're about to buy
Any time, which is where the data comes from
Reach
Your customers only
Yours, plus everyone in the network
Setup
App, hardware, integration
A QR code. Live in minutes
Places and Brands Growing with Loop
See it running.
Live networks and single-venue programmes built on Loop.
What our customers say
"Our in-house team loved it and found it super easy to use — which on a busy Saturday night is exactly what you want to hear!"
V
Dominique PortetWinery & Cellar Door
"The partner network turned our loyalty program into a local ecosystem. Our members discover the cheese shop, theirs discover us — we both win."
Y
Yarra Valley PassRegional Tourism Board
"Members come back to tick off more stops and tell their friends. It's the cheapest, most authentic marketing we've ever run."
R
Riverside CollectiveHospitality group
The Thinking Behind Loop
Why loyalty is really about participation.
Two essays on turning visitors into a community that keeps coming back.
Tourism questions, answered
No. Loop runs on your own branded web hub. Visitors join with a phone number or email in seconds, on site or after they leave.
Points, tiers and campaigns give you a reason to talk to past visitors year-round, and rewards you can weight towards quiet months.
Yes. Operators can run their own hub and also join a regional network, where visitors earn across every participating business.
You do. Every member, visit and interaction sits in your own CRM — not behind an OTA or a social platform.
Turn your visitors into
your best marketers.
Reward the visits, reviews, content and referrals that already grow your business.