For a single business
Loyalty & Rewards
Build direct repeat stays by rewarding bookings, reviews, referrals and guest content.
Explore Single Business LoyaltyFor Hotels & Accommodation
Loyalty for the
independent hotel.
Reward every booking, every post, every review and every referral. Build direct relationships and a local network that rivals chain programmes.
The Problem
You're paying OTAs for every stay,
while past guests sit idle.
Every month you pay OTAs, metasearch and paid ads to introduce you to people who've never stayed. Meanwhile the guests who already loved the property — the ones who'd book direct tomorrow if you gave them a reason — are doing nothing for you at all.
Rented attention
Ad spend buys a visit. Stop paying and the traffic disappears, along with the customer.
Your advocates are invisible
Someone brings four friends a month and you have no idea who they are.
Content costs you money
You pay a photographer and an agency for pictures your customers would happily take for free.
You don't own the relationship
The platforms hold the data. You rent access to your own audience.
The Idea
What if the marketing
came from them?
A review from a real customer outperforms an ad. A photo from someone who was actually there outperforms a shoot. A friend's recommendation outperforms both. None of that is new — what's new is a system that asks for it, rewards it, tracks it and proves it worked.
Advertising rents attention. Participation builds an asset that compounds every month.
VisitReviewReferCreateShareReturn
Built for Hotels & Accommodation
Everything you need to
turn participation into loyalty.
Spend is one action. Loop rewards all of them — plus the tools shaped around how this industry attracts, engages and retains its audience.
Direct-Stay Rewards
Give guests a compelling reason to book their next stay directly.
Repeat-Stay Campaigns
Keep the relationship active between stays with useful rewards and offers.
Guest Profiles
Build first-party profiles from stays, participation, preferences and engagement.
Guest Content
Reward stay photos and stories that show the property through a guest’s eyes.
Review Rewards
Prompt and reward useful reviews after a positive stay.
Guest Referrals
Turn memorable stays into tracked introductions and future bookings.
Status Tiers
Recognise loyal guests with benefits that improve each return visit.
Stay Milestones
Celebrate repeat stays, anniversaries and valuable participation.
Hotel-Perk Rewards
Use upgrades, late checkout, welcome drinks and experiences as rewards.
Multi-Property Programmes
Give hotel groups one loyalty experience across multiple properties.
Local Partner Rewards
Connect guests with restaurants, wellness, tours and nearby attractions.
Guest Insights
See which campaigns, rewards and partners drive meaningful participation.
Verified spend
Receipt-scanning turns a redemption into a transaction you can actually measure.
Participation
Events, challenges, trails and competitions that get people out and moving.
Four Compounding Outputs
Every action returns
something you keep.
A content library you own
Rights-approved photos, reels and reviews arriving every week, from people who were actually there.
Customers who bring customers
Referral built into the mechanic, so growth stops depending entirely on ad spend.
More visits, bigger baskets
Members come back more often and spend more when they do.
First-party data
Who your customers are, where they came from, what they want and what they spent. Yours, exportable, not rented back to you.
How It Works
Live in minutes.
No app, no hardware.
From first scan to measurable participation, Loop removes the usual friction.
1
Set your rewards
Choose what earns and what it's worth. Visits, reviews, referrals, content, spend — your rules.
2
Customers join in seconds
A QR code at the counter or a link in an email. No download, no POS integration, no hardware.
3
They earn by participating
Every visit, post, review and referral is recorded, credited and attributed.
4
You see all of it
Who came, what they did, what they spent and what they made — in one dashboard, exportable.
Network Effects
Run it alone,
or run it together.
Loop works for a single property on day one. It also connects independents and nearby businesses into a coalition where guests earn in one place and redeem in another — the scale a chain programme buys.
Every business added makes it more valuable
More places to earn and redeem means more reason to take part, for everyone already in it.
Costs get shared
Rewards and marketing pooled across a network cost a fraction of what they'd cost alone.
Cross-visitation becomes visible
Customers already move between local businesses. For the first time you can see it, measure it and reward it.
The Loop Platform
Two Products: One Mission
Choose the right product for one business, or connect multiple businesses through one shared loyalty network.
For groups & organisations
Coalition Loyalty
Connect your property with local experiences so guests get more value from every stay.
Explore Coalition LoyaltyChoose one business, or connect an entire network.
What Participation Produces
Per member, per quarter.
~8 in 10
Active every 30 days
~1 in 4
Arrive via referral
~1 in 4
Create content each quarter
Industry research
+11%
Revenue lift from a 1-point rise in review score, with no drop in volume
Cornell — Anderson~10×
Conversion for visitor UGC versus brand-made content; 83% trust it more than ads
Emplifi+16%
Lifetime value, plus 37% retention for referred customers versus non-referred
Journal of Marketing / HBR
+12–18%
Spend for active loyalty members versus non-members; about 39% more per basket
Industry benchmarks
Top-row figures are observed rates from live Loop deployment. Rates, not projections — results vary with reward design and category.
Traditional Loyalty vs Loop
Points for purchases was never going to builda marketing team.
How participation changes what loyalty produces for your business.
Traditional loyalty
Loop
Rewards
Spending only
Visits, reviews, referrals, content and spend
Customer content
None
Photos, reels and reviews, every week
Referral growth
Rare
Built into the mechanic
First-party data
Minimal
Who they are, where from, what they want
Opens when
They're about to buy
Any time, which is where the data comes from
Reach
Your customers only
Yours, plus everyone in the network
Setup
App, hardware, integration
A QR code. Live in minutes
Places and Brands Growing with Loop
See it running.
Live networks and single-venue programmes built on Loop.
What our customers say
"Our in-house team loved it and found it super easy to use — which on a busy Saturday night is exactly what you want to hear!"
V
Dominique PortetWinery & Cellar Door
"The partner network turned our loyalty program into a local ecosystem. Our members discover the cheese shop, theirs discover us — we both win."
Y
Yarra Valley PassRegional Tourism Board
"Members come back to tick off more stops and tell their friends. It's the cheapest, most authentic marketing we've ever run."
R
Riverside CollectiveHospitality group
"Our community is the product — founders living, working and investing together. Loop gives us the membership club behind it: people join, participate, earn status and bring others in."
N
Nomada HouseColiving & coworking, Mexico City
The Thinking Behind Loop
Why loyalty is really about participation.
Two essays on turning guests into a community that books direct.
Hotel questions, answered
No. Your property gets a QR code and a simple dashboard, so you can launch without touching your PMS or channel manager.
By pooling. A group of independents shares one coalition programme — a guest earns at one property and redeems at another — so together you get the scale a chain programme buys.
It shifts them. Guests who participate come back direct, because the rewards, the relationship and the reasons to return all sit with you rather than the OTA.
You do. Your brand, your guest list, your relationship — the coalition never takes it from you.
Let's build your coalition.
We'll help you launch it.
One property, a group, or an association — we'll set up your participation programme and connect you to your other properties or to the partner businesses around you.