For a single business
Loyalty & Rewards
Reward attendance, content and advocacy to deepen the relationship with every supporter.
Explore Single Business LoyaltyFor Sports & Athletes
Turn fans into
lifelong ambassadors.
Reward attendance, participation, content and referrals across the whole season.
The Problem
The Sports
Engagement Challenge
Matchday-Only Revenue
Revenue spikes on game days, then flatlines. Between seasons, fan engagement evaporates and sponsorship value drops.
Expensive Sponsorships
Traditional sponsorships are costly and hard to measure. Brands want proof of ROI, but tracking real fan engagement is a black box.
Lost After the Final Whistle
Fans leave the stadium and disappear. You have no relationship with them until the next match. They may drift to other teams.
The Solution
Every Fan Becomes
A Marketing Channel
Loop incentivizes fans to share their experiences with rewards they'll actually use—exclusive merchandise, meet & greets, VIP experiences, and partner offers.
5x
more sales than paid ads
Authentic Fan Content
75% of consumers don't trust ads. Real fans sharing real moments beats any paid campaign — and word-of-mouth drives 5x more sales.
365
days of engagement
Year-Round Engagement
Keep fans engaged during off-season with challenges, content requests, and exclusive drops. Never lose momentum between games.
10x
better sponsor tracking
Measurable Sponsorship Value
Track exactly how many fans engage with sponsor content. Give brands real ROI data and command premium sponsorship rates.
30%
of fans from referrals
Referral Tracking
Know exactly which fans bring in new supporters. Reward your best ambassadors and turn them into official advocates.
Built for Sports & Athletes
Everything you need to
turn participation into loyalty.
Spend is one action. Loop rewards all of them — plus the tools shaped around how this industry attracts, engages and retains its audience.
Attendance Rewards
Recognise the fans who keep showing up across matches and events.
Ongoing Fan Engagement
Reward meaningful interactions between fixtures, not only purchases.
Content Participation
Give fans reasons to watch, read, share and respond to club content.
Match-Day Challenges
Create limited-time tasks and bonus windows around key fixtures.
Supporter UGC
Reward real game-day photos, videos and stories from the community.
Fan Referrals
Track and reward supporters who introduce new fans or members.
Supporter Tiers
Recognise loyalty and participation with visible status and better perks.
Rewards & Experiences
Offer merchandise, access, signed items and memorable club experiences.
Sponsor Activation
Turn partners into useful parts of the fan reward experience.
Fan CRM
Build first-party supporter profiles from participation across the season.
Season Milestones
Celebrate attendance streaks, anniversaries and long-term support.
Local Partner Rewards
Connect the club with nearby businesses through shared fan loyalty.
Reviews
Trusted reviews on the platforms you're judged on, earned rather than begged for.
Verified spend
Receipt-scanning turns a redemption into a transaction you can actually measure.
The Loop Platform
Two Products: One Mission
Choose the right product for one business, or connect multiple businesses through one shared loyalty network.
For groups & organisations
Coalition Loyalty
Connect clubs, sponsors and local businesses through one shared fan network.
Explore Coalition LoyaltyChoose one business, or connect an entire network.
Coalition Loyalty
Unite Your Sports
Ecosystem
Connect your club with sponsors, merchandise partners, local businesses, and hospitality venues. Fans earn points everywhere, and every partner benefits from shared audiences.
- Clubs reward fans for social engagement
- Sponsors get measurable activations
- Merchandise partners drive sales via points
- Local businesses gain traffic from fans
Sports Club Example
Football club with 15+ partners:
1
Fan posts match day photo, earns points
2
Tags sponsor, earns bonus points
3
Redeems for signed merchandise
4
Club + sponsor both benefit from UGC
Perfect For
Built for Sports Organizations
Football ClubsBasketball TeamsEsports OrganizationsIndividual AthletesSports LeaguesRugby ClubsCricket TeamsAthlete Brands
Traditional loyalty vs Loop
Loyalty that rewards more than just transactions
Most loyalty programs are stale and boring, with minimal member engagement. We reward all types of participation to turn visitors into passionate fans!
Traditional loyalty
Loop Fans
What it actually does
Rewards customers you already have
Turns customers into loyal advocates
Monthly active members
~40%
industry average
up to ~80%
around 2× the norm
Customers who actually participate
10–20%
ever take a first step
60-70% active from day one
Earns loyalty for
Spending only
Visits, reviews, referrals, content & spend
Customer-created content
None
Photos, reviews & reels, every week
First-party customer data
Minimal
Demographics, interests & origins
Referral-driven growth
Rare
Built in — customers bring customers
New customers beyond your door
Only who you have
Connect with partners & share members
Grow into a network
Standalone, locked in
Join or start one whenever you're ready
Setup
App, hardware, big spend
No app — live in minutes
Ready to Turn Your Fans
Into Your Best Marketers?
Join sports organizations using Loop to capture authentic content, build year-round engagement, and turn every fan into a brand ambassador.